An organic shampoo which only shares the name but is completely devoid of any intrinsic values. Organic mushrooms from the supermarket Tesco tasting like wet sponge, apples from Sainsburys screaming how tasteless they are.
All having the stamp of approval from the Organic Association.
So what does it mean? Very little infact!
As it implies that no chemicals have been pumped into it. Besides, due to the growing demand, they all become mass produced and therefore, not really organic.
I was fortunate enough to grow up near a garden and we always had tons of organic vegetables to eat. I can taste the difference. I can also taste it in the price, though if most of the range is still far cheaper than the troubled supermarket Mark's and Spencer, still charging over the odds for fresh but non-organic foods, over-wrapped to capacity with plastic and paper to demonstrate fresher freshness.
Fresh doesn't work anymore. An once upon a time stepping stone in advertising motto's, now it wouldn't mean "diddley squat."
It seems that organic is now wearing the brunt of the same controversy. NP
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